Thursday, February 24, 2011

presentation matters


Anyone who has ever purchased an item from my shop 
knows that presentation is an important part of the sale for me. 
The manner in which you present your art 
reflects how you feel about that piece. 
It's also a nice way to show your appreciation 
to your customer!




I like to send off my fabric cuffs in one of these little pouches. 
It only takes a few minutes to put together and 
makes the presentation so much more complete!



I start with a piece of unbleached parchment paper doubled over 
with a strip of fabric sandwiched in between to stabilize the stitching 
for my cover design. Once I've finished sewing down my logo and design 
I line the inside of the envelope with bumwad (tracing paper) 
and sew around the edges. I like to do this to prevent the 
stitches from catching on the cuff. 
Sew a strip of fabric along the edge...


 fold in half and stitch the side and bottom together.
Punch a couple of holes through the fabric, add some ribbon 
and you've got a neat little pouch! 


30 comments:

Studio Sylvia said...

Perfection!

Jo Archer said...

How beautiful! The packaging would be like having an extra gift.
My packaging for Maud & Mabel is just brown paper packages tied up with string, but that goes with the look of the shop.

You work so hard, you're making feel like a slacker, Lisa!

Barry said...

L - as a purchaser I can attest to your commitment to presentation - and it matters - makes the parecel special. Great package. B

Mieke van Sambeeck said...

I agree, what a wonderfull little extra you give your customers.
I would be very happy to get my parcel in the post like this.

Lorraine @ creativedaily said...

I so agree Lisa, presentation is SO important. The look you've created is so you and most definitely represents the care you put into your sale.

NuminosityBeads said...

That's a really nice presentation, and yes I noticed how artfully you packaged my purchase.
Maybe you could go into business making packaging....
just kidding!

xoxo Kim

ger said...

This is really neat... - I´m a bit of a packing donkey (ha, learned that expression from you...) I´m afraid - but you´re absolutely right with what you say about presenting ones work... - lately internat. postage from Germany has been reduced (some things DO get cheaper, believe it or not...), so I may not have to squeeze small sized things into envelopes any more the way I did to keep postage moderate...

Luthien said...

beautiful, elegant and tasteful :)

Barbara Lewis said...

This is a work of art in and of itself ... suitable for framing. Thanks for sharing this with us. I agree, your (meaning "you" personally) presentation makes the purchase all the more special! I've had the experience of opening up your packages!

Leslie Avon Miller said...

What a great package to receive!

Suztats said...

Taking the extra time to present beautifully shows pride of workmanship, as well as appreciation for the customer. It makes the whole purchasing process a little special, as well as makes a wonderful impression on the buyer. I know when I receive something that is presented nicely, that the article enclosed will be created with skill and attention to detail.

Tina @ TinyBear said...

It´s perfect. Everyone would love to receive such a wonderful package.

LOVE STITCHING RED said...

Your presentation is so wonderful. The finishing touches so perfect. I am sure that anyone who receives something from you will be as delighted as I was with the goodies. You are a treasure and a real love x

Dorthe said...

Lisa, dear,
it is a very beautifull wrapping,
and yes, it absolutely makes the reciever feel even more happy recieving the treasure bought-
Hugs,Dorthe

Rhonda said...

Oh I agree, Lisa. Every package from you is delightful and your extra special touch did not go unnoticed.

I try to do the same - make opening your items an experience to remember.

I love your work here.

mairedodd said...

that is beautiful! you should have never mentioned that it doesn't take very long - it surely looks as though it does... even your fibers come artfully packaged... i love opening my lisa mail!

Folk Heart said...

If I were to buy your packaging, how would that be packaged? Your presentation is scrumptous.

My UPS boxes are a disgrace...you have once again inspired me to reach further and try harder. (I am picturing the FedEx package from Castaway) Thank you!

Diane said...

Perfectly beautiful, Lisa. Everything you do is with great style! Yes, it does make a difference! Have a wonderful weekend! xo Diane

Seth said...

You make a great point about presentation reflecting the artist. And in both cases here, they are wonderful!

deb said...

Good morning I "found" your blog via Seth's post today and I am loving what I see here. I love this package, and you are so right presentation does count!

Jennifer Dixon said...

So beautiful! Everything you make is gorgeous! :)

Vickie said...

So elegant.

layers said...

I think the fact that you care so much about the packaging shows how much you care about the whole art creation-- and is very Japanese too.

romantic decay said...

This is great! I love opening your packages, always a feast for the eyes.

Sue Young said...

For those of you who have never ordered anything from Lisa,believe me:it is SUCH a treat to receive! I ususally just wait a bit,get myself a cup of coffee,go and sit inmy favorite chair...THEN open it! She is a wonderful artist and everything she does is just beautiful!

La Dolce Vita said...

what a gorgeous package Lisa, thanks for sharing that, I have been working on a simple and beautiful presentation for my jewelry... you are always so inspiring! xx's

bicocacolors said...

wow this is perfect!!!
love it!

alicia said...

ooh, i love this!! and yes i do know about your gorgeous presentation as i've purchased from you lots of times. :) i must purchase one of your cuffs now -- this is just gorgeous! lovelovelove, you creative genius!

Elizabeth said...

Such A beautiful pouch!! you do things to perfection!!!!

Trudi Sissons - Two Dresses Studio said...

Hi Lisa! Nice to hear from you - love your little dog and textile samples in your most recent post. Had to comment that I think your packaging is among the best I've received (along with what's inside!) and I just read that Somerset Studio is having a mail art call for submissions - you should enter!!! Marsha talked about it in a recent blog - http://tumblefishstudio.blogspot.com

Take care!

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